About Us:

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At Balance Point Creative, we believe that the most powerful ideas live at the intersection of artistry, strategy, and technology. Founded by Bryan Maiorana and Biswajit Malakar, our company brings together more than 35 years of combined experience in creative services, production, and digital innovation.

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Bryan and Biswajit have collaborated in various capacities for over a decade, blending their unique skill sets to deliver impactful creative solutions. With Bryan’s 20 years of expertise in video production, television, digital media, and creative direction—and Biswajit’s 15 years of experience spanning cinematography, VFX, digital marketing, and AI-powered workflows—the two have built a reputation for crafting projects that are both visually compelling and strategically effective. Their work has touched Fortune 500 companies, major broadcast networks, international teams, and leading foundations.

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Balance Point Creative specializes in audio and video production, digital marketing, creative direction, studio start-ups and construction, as well as AI and emerging technologies. This full-circle approach allows clients to move seamlessly from concept to execution, supported by a team that understands both the creative vision and the technical infrastructure required to bring it to life. Whether it’s producing engaging video campaigns, building state-of-the-art studio environments, or developing digital strategies that scale, Balance Point Creative offers one point solutions designed to perform.

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Our mission is simple yet powerful: to provide creative balance for corporations and enterprises by delivering all-in-one, full circle creative services. We help brands and organizations tell their stories, connect with audiences, and harness technology to achieve lasting impact.

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Balance Point Creative. One Point. Every Solution.

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Biswajit:

Biswajit grew up in the scenic hill station of Shillong in northeastern India, where his early experiences sparked a lifelong passion for visual storytelling. He earned his Bachelor of Commerce degree from the prestigious St. Edmund’s College before founding Clouded Cat Media Limited in 2013, a production house specializing in cinematography and film production.

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From 2013 to 2015, he partnered with the Government of Meghalaya on documentaries and infrastructure projects, gaining valuable expertise in managing large-scale productions. Over time, his career expanded to include more than five years of experience in VFX, social media content creation, team leadership, and SEO strategy, allowing him to merge creativity with measurable impact.

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In addition to his production background, Biswajit brings hands-on expertise in AI-powered creative tools and workflow design, helping clients streamline processes and achieve outstanding results. Before joining Infinity Foundation USA in 2022, he collaborated with Infinity Foundation India, continuing his mission of producing meaningful, high-quality content.

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Throughout his career, Biswajit has remained committed to continuous learning, innovation, and building adaptable production platforms that evolve with the changing demands of the creative industry.

Bryan:

Bryan grew up in Central New Jersey where his love for movies, music, comics, and pork roll sparked an early passion for creativity. Surrounded by vibrant cultural influences, he developed a keen interest in visual storytelling and media production, which led him to pursue formal training in the field. In 2004, he graduated from The Art Institute of Philadelphia with a Bachelor of Science degree in Digital Media Production, ready to turn his lifelong passions into a professional career.
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Following graduation, Bryan worked with several Fortune 500 companies, including Campbell’s Soup Company and Bristol Myers Squibb, gaining valuable experience in corporate media and high-level production work. His career soon expanded into the television industry, where he contributed to major networks such as CBS and NBC. His talent and dedication in producing and editing earned him multiple Emmy nominations, solidifying his reputation as a skilled storyteller and media professional capable of delivering impactful, high-quality work.
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Over the past decade, Bryan has continued to expand his skill set, taking on leadership roles as both a team leader and creative director. He has successfully led international teams and driven creative strategies for organizations across industries, including his work with Signet Jewelers, the largest diamond retailer in the United States. His ability to balance creative vision with organizational leadership has allowed him to guide large-scale projects from concept to completion, blending artistry with strategy to achieve results.
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Outside of his professional achievements, Bryan is deeply passionate about music production. He spends his free time behind the mixing board in recording studios, where he has earned credits as both an engineer and producer on multiple albums. While his career and creative pursuits are central to his life, Bryan finds his greatest inspiration in his wife and daughter, whose love and support fuel his drive to excel in everything he does.

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Mission Statement:

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Balance Point Creative delivers full-circle creative solutions in audio, video, digital marketing, and emerging technologies. With over 35 years of combined experience, founders Bryan and Biswajit help corporations and enterprises achieve creative balance by blending artistry, strategy, and innovation—Balance Point Creative. One Point. Every Solution.

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